claRa is a Video Artist born in Madrid, Spain. Graduating in Art History from Universidad Complutense, she moved to London, where she currently lives and works. She experiments with different media: mixing video and animation with painting, found footage, digital collages and programming, to create visual poems.


Her videos reflect on the importance of images in the construction of the collective imagination, the power of mass media and telecommunications, the marketing strategies and the brands and adverts ubiquity, interactivity and hyperlinks as an illusion of the selection, the changes in the contemporary culture with the electronic distribution, the fragmentation of the narrative discourse, the information overload, the surveillance control and the loss of privacy.

Her pieces have been awarded in Video Art festivals such as FIVAC - Camagüey  International Video Art Festival (Cuba) and BANG - Barcelona International Video Art Festival (Spain) and screened in galleries, museums and cultural spaces around the world: Neomudéjar de Atocha in Madrid, CCCB Barcelona, TIAF London International Art Fair, PPC Gallery in Berlin, Palais de Tokyo in Paris, Annex Art Social Space in Brooklyn, Nueva York, GIV in Montreal and the Shchusev State Museum of Architecture in Moscow among others.

Fragment edMemory
RAM_city (1000 screens)